While the the numbers are little compared to the $80 billion global industry, the growth is encouraging for India.
It’s also well identified that many countries are outsourcing their animation work to India mainly because of cheaper labour. Top companies such as UTV Software Communications, Toonz Animation, Pentamedia Graphics, Crest Communications, DQ Entertainment and JadooWorks have all tie in deals with global giants like Walt Disney, NBC Universal and Mattel to share copyrights and profits.
Hanuman, India’s leading animated hit earned Rs 20 crore through theatrical and satellite releases, besides mopping up big bucks from home videos and merchandise. Inspired by its success, a swing of animation films were lined up and made ready for Indian audiences
It’s also well identified that many countries are outsourcing their animation work to India mainly because of cheaper labour. Top companies such as UTV Software Communications, Toonz Animation, Pentamedia Graphics, Crest Communications, DQ Entertainment and JadooWorks have all tie in deals with global giants like Walt Disney, NBC Universal and Mattel to share copyrights and profits.
Hanuman, India’s leading animated hit earned Rs 20 crore through theatrical and satellite releases, besides mopping up big bucks from home videos and merchandise. Inspired by its success, a swing of animation films were lined up and made ready for Indian audiences
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