Tuesday, July 14, 2009

How to Choose Fonts : A Guide to Choosing Fonts for Animation

Is a fancy font needed? For such things as official event invitations a fancier font like Old English is probably better than a plain one like Helvetica.

A good rule of thumb is to consider publications. Almost every news publication uses Times or a Times variant for the body copy font.

The font is firmly there to convey information, then a Times family or Helvetica family font in black letters on a white background is a neutral and as straight-information as you can get. If you need to convey emotion through fonts, choose a scripted or cartoon font.


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