Wednesday, August 11, 2010

Plastic Logic kills the Que e-reader

The ranks of e-book readers have shrunk by one - sort of Yesterday, Plastic Logic announced that it is canceling its e-reader, the Que proReader, which was announced three years ago but never made it to market.

When Electronics Editor Paul Reynolds saw the Que at the CES trade show earlier this year, he was impressed by the 10.4-inch screen but thought the steep price—starting at $649—might be too much for the average consumer.

The price seems even higher now, given the recent price cuts among the established brands (the now $189 Amazon Kindle, the $199 Barnes & Nobel Nook, and the Sony family of Readers, from $299 to $150). In the official company announcement, Plastic Logic CEO Richard Archuleta said:

"We recognize the market has dramatically changed, and with the product delays we have experienced, it no longer makes sense for us to move forward with our first generation electronic reading product. This was a hard decision, but is the best one for our company, our investors and our customers."


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