Thursday, February 17, 2011

Unity Technologies Announces Partnership with Sony Ericsson

Today at Mobile World Congress, Sony Ericsson and Unity Technologies, supplier of the Unity development platform for games and interactive 3D on the web, iOS, Android, console and away from, today announced that they are collaborating to bring Unity-based games to the Sony Ericsson Xperia PLAY smartphone via Union. Union is a trade unit of Unity Technologies dedicated to syndicating high quality 3D games on mobile phones, tablets, app stores, set-top boxes, connected TVs and other emerging new platforms.

Targeting the gaming demographic and featuring a lookalike d-pad and analogue joystick-like controls, the Sony Ericsson Xperia PLAY will be display its gaming capability by showcasing three Union games at Mobile World Congress in Barcelona. Unity Technologies is pre-integrating and optimizing the Unity platform for Xperia PLAY, ensuring that a rich library of Unity-based games is available to consumers. The new API and platform optimizations will be widely available to Unity developers with a new update coming this spring. The Xperia PLAY is the first such device that Unity has supported pre-launch, and Unity Technologies is the first game development platform Sony Ericsson has partnered with.


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